Brochures printed at our Cannock works are bespoke, designed to your individual specifications. Brochures can be a simple folded sheet of paper or saddle stitched multi page. A4 and A5 size are the most common printed brochures. The number of pages needs to be in multiples of 4, so a 12 page brochure works but 15 pages does not. Brochure printing provides you with an effective marketing tool, allowing your information to be communicated effectively with you chosen audience.
We produce Brochures in a wide range of paper stocks and finishes. Lamination, Spot UV and foiling are available as optional embellishments, designed to enhance your finished product.
Printed Brochures take many forms; from a folded leaflet - a simple 4 page affair, small pamphlets with a few more pages, up to a multi page brochure. They are all designed to achieve the same goals; to inform your customers and market place about your services, products and offerings. Your brochure should contain both text and pictures, Images increase engagement, According to marketing industry influencer Krista Neher, the human brain can process images up to 60,000 times faster than words. The picture superiority effect refers to the phenomenon in which pictures and images are more likely to be remembered than words. But the images need to be suitable for your chosen promotion. Make sure your images are of a high resolution, in focus, uncluttered and convey the right meaning. The images should compliment the text, conveying some of what the text contains. Where a brochure is stapled, the page count needs to be in multiples of 4.
If you take a piece of paper and fold it in half, you now have a folded piece with 4 pages. Add a second piece of paper and you now have an 8 page booklet. Securing the pages with a stitch or staple. At home you may have a stapler, a staple is a preformed piece of wire that the stapler pushes through the paper and is bent into place by an anvil. A stitch performs the same task as a staple but is not preformed. Stitch wire comes on a roll and is cut and formed on a machine, allowing the size of the stitch to vary depending on how many pages it needs to go through.
The paper stock that a brochure is printed on has a dramatic effect on the look and feel of the finished product. A brochure printed on lightweight, flimsy paper can make your promotion look cheap, prospective customers will be binning your brochure without even looking at it. Paper stock is just the type, weight and finish of the paper you choose to use. Normal office paper is usually uncoated 80gsm, it's the stuff you would have in the office photocopier. 80gsm is not a stock you should choose to use for your printed brochure. Paper comes with a number of coatings, Matt, Silk and gloss. It depends on how they are printed as to the type of result you get. For instance, digital printing on a toner based digital printer uses a thermal plastic toner. The print is made by heating and pressing the toner onto the page. This results in a glossier finish, although printer manufacturers try to make the finished print equivalent to a litho print. Matt coated papers are fairly similar to silk coated stocks, gloss is as you would expect, glossy! Paper weight makes a difference. All papers are weighed in gsm - grams per square meter, the higher the number, the heavier the stock.
A good combination of paper stocks for your brochure could be with a cover of 350gsm and the text pages on 170gsm. If you want to convey your green credentials then an uncoated recycled stock may be right for you. All the paper we use is FSC compliant. The FSC system allows businesses and consumers to identify, purchase and use wood, paper and other forest products made with materials from well-managed forests and/or recycled sources.
There are a number of finishing embellishments that can be applied to your printed brochures, Spot UV, an addition of a glossy coating over key elements. Spot UV is used to highlight and contract a specific part of your publication. It is best used where there is a strong contrast from one colour area to another. Applying Spot U.V to a small shape on a white background tends to have limited impact and can just be a waste of money. Foiling is the application of a metallic paper by heat and pressure to areas of print to enhance the visual appeal of a finished product. Print foiling can make your product stand out from the competition, it enhances the feel, look and imparts a notion of quality around your offerings. In a competitive world it gives you an edge.
To enhance the feel of your brochures, a laminate can be added to the cover. Laminating is the application of a very thing plastic layer to the surface of the paper, the film is heated and using pressure, stuck to the surface of the paper. Environmentally, using plastic is not a great choice. More and more we hear about the impact plastic is having. We use Bio Degradable Laminating Film Various laminating, It is manufactured with the addition of oxo biodegradable additives that break down the film via oxygen, heat and micro organisms that are present in nature. Protecting your documents as well as the environment. Laminating film comes in various options, the most common of which are, gloss, matt and soft touch or velvet.
By careful consideration to the look and feel of your brochure, the correct stocks and finish is chosen. A brochure made exclusively from recycled paper stocks, that is then laminated, has spot UV applied and foiled begins to obscure your environmental standards. It provides a mixed message to your audience, I consider the environment - but not that much! More and more people and businesses chose recycled paper, don't spoil it by adding elements that can contradict that ethos. Use the quality of stock to enhance your artwork. The paper stock, imagery and text should all compliment each other.