When placing an order for brochures with a printing company, they will ask you what paper stock you desire before they produce your product. Now I know what you are all thinking: There’s a right paper stock? Paper stock, what’s paper stock? Paper finishes? It all seems very confusing and intimidating to beginners but don’t worry I’ll explain it all to you!
Firstly I’ll start with explaining what paper stock is:
paper stock refers to the thickness of a piece of paper and is measured in gsm (grams per square meter). Therefore, the higher the gsm of the paper the heavier or thicker the paper is, the same for when the lower the gsm is the lighter or thinner the paper is. The thicker the paper is the more of a professional look it gives to your campaigns, however thick paper isn’t always suitable for every task.
To break it down a bit more here’s a few to show you what paper stock is more suitable for certain tasks:
The next step is what type of finish you want on your brochure.
Now there are a few types of finishes you can have for your brochure;
Once you have decided on your desired paper stock and finish to your brochure, the next step is to focus on the design and shape of your brochure.